Helping Your Competitor to Exhibit

Written by Roman on January 29, 2009 – 11:53 am

I came to the stand on the exhibition of one company that might be our partner or competitor – it depends. The guys at the stand seemed to be very busy talking to each other, so I decided to make an experiment and see how much time they would need to notice that somebody is at their stand looking at the product materials and clicking on the button here and there on a demo computer.

They noticed me after 15 minutes. Several other visitors came to me with their questions during that time assuming I am a part of that company. It seems to be a nice idea – if your competitor does not pay much attention to the visitors, you can stay their talking about their product disadvantages :-)

Posted under Exhibitions and Conferences |

2 Comments to “Helping Your Competitor to Exhibit”


  1. On the Money Says:
    February 1st, 2009 at 5:41 am

    Presumably they were employees thinking they were having an easy day. A lesson to all of us that if we are going to venture out on a promotional opportunity, we need to make sure that someone who cares about the firm attends …

  2. Dan Says:
    February 4th, 2009 at 10:12 pm

    I see that all the time at trade shows and exhibits. That’s very unprofessional. Just to take this a step further. One thing that I feel is very important is contacting your potential clients who stop by your exhibit within a 24 hour period. I’m from the U.S. and several people who attend trade shows and exhibits I keep in contact with via phone conference calling, web and video conferencing through http://www.24conference.com. Before attending an exhibit, employees should have a training session on etiquette.

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