Software Business in the Middle East

I have assured myself once again that making a good presentation is not an easy task. Otherwise, how to explain the fact that I fall asleep from the majority of the presentations I have seen so far?

There was Health Insurance Conference finished a few days ago in Abu Dhabi. The main problem during 90% of all presentations was fighting with sleepiness. I think that speakers who make such boring speeches would be kicked out without any free lunch.

But the organizers of the conference did actually a very good work. The huge advantage was that each speaker got maximum 20 minutes to talk about his or her topic. It helped people to keep themselves awake even if it was very boring presentation sometimes. Also, as a small thing, the folders and pens giving away to the participants as presents were of the excellent quality – this is something not very common in this part of the world.

As I noticed in both UAE and Saudi Arabia, the local conferences have couple interesting things. Almost any conference ends with the announcement that it was a successful event, thanking everybody for making it such a success. I always have hard time to understand what the criteria of conference success or failure are.

Also, all conferences end by giving presents to the speakers. It might be, for example, a nice looking ship model or glass medal with a speaker’s name on it. This time we got a ship as you see it on the picture above; click on it to get a larger one. It looks nice, really, and it is very heavy one

The conclusion is – if it is so hard to make a good presentation, you have to learn how to make your speech interesting and exciting to differentiate yourself. Any ideas how to do it?

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