How Customer Used to Pay in the Middle East
Written by Roman on March 19, 2008 – 9:23 pm
The payment options preferred by customers in UAE and Saudi Arabia for the purchased software seem to be specific for the region. For me the easiest way would be just to make a bank transfer, but I guess that customers here have another habits.
Payment by Cheque
This is the most popular way of payment, I think about 95% of our customers pay this way. Your customer gets the product giving you a cheque for the certain amount. Then you can get cash by this cheque after the certain date. To be honest, before coming to Dubai I had no idea that anywhere in the World people pay by cheques rather than simply transfer money from their bank accounts.
It’s also worth saying that payment by cheque is very popular for private people too. For example, most likely you will pay your rent by giving away four postdated cheques. Sometimes the landlord will ask for one cheque only, so you have to pay for your apartment or office one year in advance.
If cheque is given away, but there is no money on an account – this is the worst thing that might happen. The punishment for the bounced cheque might be even imprisoning.
After the date on the cheque, it will normally take another 2 or 3 days before you get your money. It is also common that customer puts the date on the cheque couple of weeks from now, so the customer gets payment deferral.
Today, for example, one of our customers got software, and now it will take their financial department two weeks to issue the cheque. I also bet they will put payment date on it two weeks later, so they get a nice one month payment deferral.
Cash
It is not so common as cheques, but still some customers prefer to pay by cash. It is OK if the amount is not large, and I hope nobody will pay cash for a large purchase.
Bank Transfer
It is not common at all. Maybe it’s because customer must pay about $10 for the transfer between banks in UAE. Just to compare, it costs about $6 if you want to transfer money from a bank in Saudi Arabia to a bank in UAE.
But even then it is almost impossible for some of the customers to make a bank transfer from Saudi Arabia to UAE. In January this year one customer issued a cheque on the name of our Saudi partner instead of direct bank transfer to UAE. I would understand if the customer were a small company, but it was one of the largest pharmaceutical companies in the World.
It will really solve many issues when banks will make their charges less for bank transfers. This is a real headache sometimes to visit bank leaving cheques and cash over there, especially now when traffic in Dubai is getting worse and worse.
Credit Cards
Credit Cards are not used for payment for the software if it’s not purchased over Internet or in the retail shop, of course. Also don’t forget about the mentality of the people in this part of the World – they prefer to meet with a seller to talk face-to-face, rather than to go to the Internet for making purchase.
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