Customers Feedback
Written by Roman on July 18, 2007 – 8:58 amWe got a phone call on support number from one of our customers. They did something with their computer and our program stopped working among other software. It sounded like a bad thing, but that was one of the best calls for the last several months. This call, actually, was even better than a call from somebody who wanted to buy our software.
The pharmacist who called asking for support told that he used to use our Drug Database all the time. Patients coming to buy medications ask him many questions about indications, precautions and so on - and this pharmacist uses the program to answer all those questions. Of course, he does not check drug details for each and every drug as he is a pharmacist and knows a lot about medications, but it is impossible to remember, for instance, what drugs out of more than 7′000 drugs registered in UAE are safe during pregnancy or breastfeeding.
This pharmacist also told he did not want to go back to the books looking for drug details as it takes too much time and he already used to spend only a few second to find the answer to his question.
When I came to that pharmacy later to fix the issues, he also told me he used the program as kind of marketing tool for his pharmacy. He said his patients got impressed when they saw that he used a special program that contains all data about drugs, and the patients consider this as positive thing because they felt this pharmacy invests money into technology to improve their work.
When we just started to sell the first version of our Drug Database, we mainly used the selling point that our product helps doctors and pharmacists to improve patient safety by checking all the prescribed drugs and generating clinical warnings and alerts if any. We did not even think about the selling point, that Drug Database might make patients come back to you again and again generating the repeat sale - now we will.
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July 19th, 2007 at 12:18 am
It’s an interesting point and it is true….. many pharmacies think only about making money, but what they dont realise is that patient satisfaction is more important…. i would like to also mention that when patients are satisfied they tend to visit the pharmacy or clinic more often and therefore increase the income of that pharmacy, in this case the pharmacy was interested in customer satisfaction and medication safety regardless of profit, and yet they received more buisness…. having a drug dababase program such as greenrain in a health related institution improves the quality,reputation and sales of that place.